Providing customer parking areas can be your first step towards a well-structured customer services program, starting right from the parking lot. It communicates that you value your customers and their comfort, convenience, and safety, and is a good way to promote your business. It makes your customers feel welcome, casts a positive and favorable impression of the brand, creates goodwill amidst clients and buyers, and also gives businesses an edge over competitors. Not to forget, saves plenty of your customers’ time looking for the right parking spot.
While a good parking lot design does a lot to create a well-organized customer parking area, a few additional measures can ensure the lot remains organized. Adopting and implementing a digital parking system can help save your patrons the hassle of waiting in line and searching for available parking spots, and also prevent crowding and congestion outside the parking area. When coupled with human intervention in the form of security personnel, this can keep many of your parking lot woes at bay.
Additionally, installing customer parking signage that identifies customer parking areas and other parking lot traffic signs also helps in keeping customer parking areas streamlined.
While it may not always be possible to differentiate customer vehicles from non-customer vehicles, property owners/businesses can take action against vehicles taking up parking space in an unauthorized or unreasonable way. Strong warning messages can be directly displayed at customer parking spaces to deter unwanted vehicles. Further actions can be undertaken if necessary. For instance, if a business owner comes across a vehicle parked in a reserved parking area for an unreasonable period of time, he/she may get the vehicle towed away after trying to locate the vehicle owner. It is always a good idea to check your local laws when it comes to parking regulations.