Tag: World Health Organization

7 tips for effective road safety campaigns

7 tips for effective road safety campaigns

| October 1, 2015 | 0 Comments

Is there a science behind an effective traffic safety campaign? Not necessarily, but science does have something to say about why campaigns succeed or fail. A new study, “Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials,” offers significant guidance for how […]

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